SPAM is not a Bad Guy after all!

The truth is that SPAM is not unsolicited email. SPAM is not email that is sent without permission. Sadly, SPAM is nothing but an unwanted email. Let’s take a case; Say, I sign up for a reputable source, called I’MGOOD, and provide them my permission to send ...

Learn More

MIND before you hit ‘Send Email’!

CAN-SPAM Compliance The undesired or sometimes illegal email messages that frame up email spam, account for 60 percent of all emails sent across globally, which adds up to about 20 billion spam messages sent daily. CAN-SPAM spells out specific rules to stall companies from malicious email marketing or risk disciplinary action that might place the business a...

Learn More

DELIVERABILITY GUIDE: BEST PRACTICES AND YOUR APPROACH

There are essentially two ways to approach email deliverability: 1.Working with the ISPs to send email that is wanted and expected by the recipients. (This also happens to be the type of email that ISPs want to put into their recipients’ Inboxes.) 2.Working against the ISPs by using technical tricks to fool spam filters and deliver email that is unwanted and unexpected....

Learn More

SPAM COMPLAINTS: CAUSE, EFFECT AND CURE

Spam complaints are negative responses to an email. They are specific actions taken by the receiver of the email to let the ISP, ESP or sender know he’s not happy about the email and wants to report it as spam. Spam complaints are a key driver of email deliverability, so it’s important to understand them. Spam Complaints generally take two different forms: ...

Learn More